Fixami — Create Better
Fixami
2021
Brand identity
Design direction
A Resoluut project
Fixami's logo won 'Best Logo Design' at the European Design Awards in 2023 and the German Design Award 2025.
Whether it's a handheld hammer or a powerful pressure washer, Fixami has all you need to get the job done. With its innovative e-commerce platform and extensive and exclusive product range, Fixami caters to DIY'ers as well as professionals. We helped Fixami setting a new standard in a traditional industry. By creating a completely new brand for the entire European market. From strategy and architecture to visual identity and website.
Online craftmanship
With its online shop Fixami sets itself apart from competition. Being experts in the online field, Fixami has one big thing in common with its clients: craftmanship. Its new mission Creating Better creates a simple yet strong connection with clients. Creating Better is at the core of Fixami's new and rich brand identity that fully focuses on catering clients online. With a personal approach to best serve its customers and help them in their crafting. Putting the advantages of online to use in a traditionally offline industry. With its mission, Fixami is continuously raising the bar online.
An eye for detail
Creating Better is at the core of Fixami’s new and rich brand identity that fully focusses on catering clients online. The Dutch word 'Timmermansoog', the so called carpenter's eye, is the base of the visual identity. The one who wields the tool, know's what he or she is doing and is owning the workspace. Resulting in a solid wordmark that contains the face and eye of the professional wielding the tools. This way the logo is both strong and friendly. And a layout system that reflects the workshop space: For every task a flexible setup.
We partnered with Displaay for a unique typeface pairing. Combining a modern, digital interpretation of a nostalgic letter Documan, with the solid and strong Matter. Resulting in a combination that is both distinctive and accessible. The color palette consists of a powerful signal color, that has its origins in the industry safety. Adding modern supporting colors that complete the digital identity system. Providing Fixami’s employees with all the digital branding tools they need for creating a better e-commerce experience everyday.
Topped off with a human no-nonsense brand voice to match the industry's culture, Fixami is now ready to take over Europe. With excited employees fully on board.
Team
Anna van den Bijgaart
Eric Pronk
Jasper Tempel
Rogier Knoops
Typefaces
Documan, Matter — Displaay