Firsty — Worldwide Mobile Data for All
Firsty
2024
Naming
Design direction
Brand identity
Digital design
A Resoluut project
Firsty connects you automatically to every provider on the planet. Offering a basic global data connection for free.
Why does worldwide mobile data have to be all weird? It’s like the turbulence starts the moment you touch down. Those data bundles are super expensive, but it’s either that or pay the price later in the form of a sky-high phone bill. Luckily, Firsty’s here to level the playing field.
Firsty connects you automatically to every provider on the planet. Offering a basic global data connection for free. Together with the Firsty team we brought this new brand to life with a new name, brand strategy, brand identity and digital interface. And kicked off its game-changing adventure with matching launch communications.
Mobile connectivity is a basic human right
Firsty is aimed at offering a new perspective. Questioning the status quo. Presenting a fresh and better alternative. That disrupter energy forms the core of the new brand. Amplifying its mission to prioritizing people instead of profits. To offer worldwide mobile data for all.
Firsty’s messaging is fearless, fresh and frank. There’s no beating around the bush. Its strong voice is supercharged by a strong visual identity. Making Firsty stand out from the usual telco crowd.
A globe-shaped perspective
As Firsty sets out to become the new global standard, its visual language resembles nothing less. The brand’s visual concept centers around the globe shape. With fish-eye imagery and a straightforward app icon resembling worldwide scale: the Glogo. The universal sign for the worldwide web, shaped and supercharged with that Firsty energy. A strong messaging needs a strong type to amplify it. Avantt all caps with PP Right Slab offers a neat balance and powerful feel.
Team
Alex Lanting
Anna van den Bijgaart
Anton Chertov
Rogier Knoops
Rory de Graaf
Rowan Blokdijk
Typefaces
Avantt — Displaay
Right Slab — Pangram Pangram
Inter Tight — Colophon